Project Overview
The Opportunity
From 2021 to 2023, I served as UNICAF's local representative in Botswana, progressing from Service Consultant to Marketing Consultant, and ultimately to Marketing and Business Development Manager. My mission was to establish on-the-ground presence for this Cyprus-based online education provider and build trust within the Batswana community.
UNICAF needed more than digital marketing—they needed a local face, authentic community relationships, and strategic partnerships to overcome skepticism about online education and international credentials. I became that bridge, transforming abstract brand awareness into tangible community impact.
Senior Manager Testimonial
"Monica actively fostered engagement with alumni and current students through thoughtfully planned events and workshops... She demonstrates particular strength in event management, ideation, coordination, budget oversight, communication, promotion, and stakeholder engagement."
Event Gallery
A visual journey through UNICAF's community impact in Botswana—from student workshops to teacher development, women's empowerment brunch to the historic first sponsor walk in Palapye.
High School Student Workshop
Students engaging with esteemed speakers about higher education opportunities
Teachers Professional Development
Educators learning about career advancement through UNICAF programs
Women's Empowerment Brunch
Female students and alumni networking and celebrating achievements
First Sponsor Walk in Palapye
UNICAF as founding sponsor supporting community charity initiative
Esteemed Guest Speakers
Local professionals and UNICAF alumni inspiring attendees across events
Community Engagement
Building lasting connections between UNICAF and Batswana stakeholders
Recognition from Leadership
"Monica ensured that each initiative aligned with UNICAF's mission and consistently sourced credible local speakers to boost engagement and reinforce brand loyalty in Botswana."
Event Portfolio
High School Student Workshop
Public & Private Schools | Multi-Session Format
Objectives
- • Expose students to higher education pathways
- • Introduce UNICAF's online degree programs
- • Inspire academic ambition through guest speakers
- • Generate leads from graduating students
Key Outcomes
- ✓ Strong attendance across multiple schools
- ✓ High engagement during Q&A sessions
- ✓ Direct inquiries about application process
- ✓ Brand awareness among future students
Teachers Professional Development Workshop
Educators from Multiple Schools | Career Advancement Focus
Key Achievement: Positioned UNICAF as partner for teacher development, resulting in multiple master's program enrollments and school partnerships.
Women's Brunch Workshop
Female Students & Alumni | Empowerment & Networking
Impact: Created meaningful connections, renewed enrollments from alumni, and strengthened brand loyalty within female community.
First-Ever Sponsor Walk in Palapye
Founding Sponsor | Community Charity Event
Historic Achievement: Established UNICAF as first-ever sponsor walk supporter in Palapye, demonstrating corporate social responsibility and creating lasting brand goodwill.
Results & Impact
Key Achievements
Manager's Assessment
"Monica remained effective, collaborative, and solutions-driven, consistently delivering results even under challenging circumstances."
Skills Demonstrated
Event Management
- ✓ End-to-end event planning and execution
- ✓ Venue selection and logistics coordination
- ✓ Speaker sourcing and management
- ✓ Day-of-event coordination
Budget Management
- ✓ Event budget planning
- ✓ Vendor negotiations
- ✓ Expense tracking and reporting
- ✓ ROI measurement
Partnership Development
- ✓ Strategic partnership identification
- ✓ Memoranda of agreement drafting
- ✓ Stakeholder relationship management
- ✓ Cold outreach and pitching
Lead Generation
- ✓ Strategic lead capture systems
- ✓ Consultative client approach
- ✓ Follow-up and conversion tracking
- ✓ Business development reporting