SUCCESS STORY

Transforming B Agro Crop's Market Position

How I drove exponential growth for a women-led agricultural brand and positioned the company as a key player in sustainable agriculture

Role: Chief Marketing Officer (Remote)
Duration: July 2024 – November 2025 (16 months)
Location: Remote (Botswana → Ghana)
10,444%
Impression Growth
Exponential reach expansion in 30 days
35%
Follower Growth
rapid follower growth on linkedin
12-20%
Engagement Rate
3-10x industry standard (2-5%)
100+
Women Farmers Impacted
Economic empowerment through value addition

Transformational Impact

Over 16 months, alongside the CEO, I have helped to build B Agro Crop's brand from zero to a recognized player in sustainable agriculture, creating comprehensive marketing systems, developing investor-ready materials, and positioning the company for international expansion—all while empowering women farmers in rural Ghana.

Project Overview

Phase 2: Accelerator Participation (September-December 2024)

Sep
ESEA Programme Entry
Successfully represented company in ESEA Acceleration Programme with comprehensive pitch materials
Oct
Business Shower Campaign
Executed complete fundraising campaign including flyers, social content, and stakeholder engagement
Nov-Dec
Investor Materials Refinement
Developed multiple iterations of pitch decks and financial projections for funding opportunities

Phase 3: Expansion & Growth (January-November 2025)

Jan-Mar
Market Research Execution
Conducted comprehensive Botswana market research for Protifai expansion strategy
Apr-Jun
Sustained Engagement
Maintained consistent LinkedIn presence with 12-20% engagement rates, far exceeding industry benchmarks
Jul-Nov
Strategic Positioning
Continued brand development and stakeholder engagement, positioning company for sustainable growth

Key Success Factors

Strategic Focus
Prioritized high-impact activities that drove measurable growth
Data-Driven Decisions
Used analytics to optimize content and engagement strategies
Stakeholder Collaboration
Built strong relationships with founders, partners, and community
Creative Problem-Solving
Developed innovative solutions to marketing and positioning challenges

Measurable Results

Social Media Growth

Impressions +10,444%
Followers +35%
Engagement Rate 12-20%

Brand Development

  • ✓ Built LinkedIn presence 35% increase of engaged followers
  • ✓ Developed comprehensive brand voice and messaging framework
  • ✓ Created 60+ strategic content pieces across multiple themes
  • ✓ Established company as thought leader in sustainable agriculture

Investor Relations

  • ✓ 15-slide pitch deck with complete business narrative
  • ✓ 3-minute pitch script for accelerator presentations
  • ✓ Financial projections and growth assumptions
  • ✓ Compelling origin stories for stakeholder engagement

Strategic Initiatives

  • ✓ Represented company in ESEA Acceleration Programme
  • ✓ Executed Business Shower fundraising campaign
  • ✓ Conducted Botswana market research for Protifai
  • ✓ Developed sustainable marketing systems and processes

Impact Comparison

Industry benchmarks vs. B Agro Crop performance:

LinkedIn Engagement Rate
12-20%
vs. 2-5% industry standard
Follower Growth Speed
35% in 30 days
Zero to engaged community
Content Performance
60+ posts
Strategic multi-theme approach

Real-World Impact

Community Transformation

Beyond metrics and marketing materials, this work contributed to meaningful change in the Ziope community and beyond:

Women Empowerment

Positioned company to reach 100+ women farmers, providing economic opportunities through sustainable agriculture and value addition. Marketing efforts helped attract partners and resources to expand training programs.

Post-Harvest Loss Reduction

Brand messaging effectively communicated the company's solution to post-harvest losses, helping educate stakeholders about the importance of agricultural processing and preservation technologies.

Innovation Showcase

Successfully positioned B Agro Crop as an innovative leader in agricultural value addition, attracting attention from accelerator programs, potential investors, and corporate partnerships.

International Recognition

Representation in ESEA Acceleration Programme and strategic marketing efforts elevated the company's profile on the international stage, opening doors for cross-border partnerships and expansion.

Sustainable Systems Built

The marketing systems and processes I established created a foundation for sustainable growth:

  • ✓ Content strategy framework for consistent brand voice
  • ✓ Investor pitch materials adaptable for multiple opportunities
  • ✓ Market research methodology for expansion planning
  • ✓ LinkedIn engagement strategies exceeding industry benchmarks

Long-Term Value Created

"This project demonstrates my ability to understand brand needs and quickly implement, create investor-ready materials, develop comprehensive marketing strategies, and execute campaigns that drive measurable growth—all while staying true to a mission of social impact and community empowerment. The systems I built will continue serving the company's growth trajectory long into the future."

The Opportunity

In July 2024, I was appointed as Chief Marketing Officer for B Agro Crop Ltd, a women-led agricultural processing company in Ziope, Ghana. The company specialized in processing locally grown vegetables (chili, ginger, okra, garden eggs, habanero peppers) into shelf-stable powdered products to reduce post-harvest losses and empower women farmers.

Over 16 months, I revived their brand presence, created comprehensive marketing systems, represented the company internationally, and achieved exponential growth metrics that positioned B Agro Crop as an emerging leader in sustainable agriculture.

My Mission

Build LinkedIn presence and engagement, develop investor pitch materials, execute Business Shower fundraising campaign, represent company in ESEA Acceleration Programme, conduct Botswana market research for Protifai expansion, and establish sustainable marketing systems.

Timeline & Scope

16 months (July 2024 - November 2025) of strategic marketing leadership. Delivered comprehensive CMO services including brand development, content strategy, investor relations, and market research for international expansion.

The Company Vision

B Agro Crop Ltd was founded with a powerful mission: to reduce post-harvest losses in rural Ghana while empowering women and youth farmers through sustainable agricultural practices. The company transforms fresh vegetables into shelf-stable powdered products, creating economic opportunities and preserving nutritional value.

Sustainable Agriculture
Climate-smart farming practices
Women Empowerment
Economic opportunities for rural farmers
Value Addition
Processing innovations & shelf-life extension

What This Case Study Demonstrates

This success story showcases my ability to shift stagnant, or slow growth brands, develop comprehensive marketing strategies, create investor-ready materials, conduct international market research, and deliver measurable results that position companies for sustainable growth and impact.

The Challenge

Reviving Engagement

Company had very slow LinkedIn presence, no social media strategy, no brand voice, and no marketing materials. The opportunity was to build a professional brand from absolutely low to no engagement to attract investors and corporate partnerships, a near blank canvas for transformation.

Strategic Fundraising

Company needed to raise GHS 50,000 ($4,500 USD) to complete factory setup and scale operations. This required developing a comprehensive Business Shower fundraising campaign with compelling storytelling and clear calls-to-action.

Accelerator Excellence

Company was accepted into the prestigious ESEA Acceleration Programme, requiring comprehensive pitch decks, financial projections, origin stories, and regular deliverables. This was an opportunity to showcase the company's potential on an international stage.

International Expansion

Protifai (sister company) needed comprehensive Botswana market research for meat delivery app expansion. This required understanding BMC operations, local butcheries, distribution channels, regulatory requirements, and competitive landscape—an exciting opportunity to shape expansion strategy.

Creating Social Proof

Company needed documented testimonials, success stories, and visual proof of operations to build credibility and trust for fundraising. This was an opportunity to craft compelling narratives that would resonate with investors and partners.

The Opportunity

Success meant positioning B Agro Crop for sustainable growth, investor funding, and international expansion. Every challenge was an opportunity to demonstrate creative problem-solving, strategic thinking, and execution excellence in building a purpose-driven brand.

My Strategic Approach

1

LinkedIn Presence was very low

Built professional LinkedIn presence to 35% engaged followers through strategic content:

60+ Topic Content Strategy

Sustainable Agriculture
Climate-smart farming, land restoration, agroforestry
Value Addition
Processing innovations, product development, shelf-life extension
Women Empowerment
Farmer training, economic opportunities, community impact
Company Updates
Milestones, partnerships, program participation
2

Authentic Brand Voice

Established compelling brand voice balancing mission-driven storytelling with professional credibility:

  • ✓ Founder's story: Powerful narrative centered on Ziope community and impact
  • ✓ Mission clarity: Clear articulation of women empowerment and sustainability goals
  • ✓ Professional tone: Positioned for corporate partnerships and investor relations
  • ✓ Engaging CTAs: Strategic calls-to-action driving support and partnership
3

Investor-Ready Materials

Created comprehensive pitch materials positioning company for funding success:

  • → 15-slide pitch deck: Origin story, problem/solution, market size, business model, traction, impact
  • → 3-minute pitch script: Condensed, compelling presentation for accelerator competitions
  • → Financial projections: Revenue forecasts, cost structure, growth assumptions
  • → Origin stories: Emotional narrative connecting founder's journey to mission
4

Business Shower Campaign

Campaign Development

  • ✓ Multiple event flyer versions
  • ✓ Promotional social content
  • ✓ Compelling email/messaging copy
  • ✓ Seamless banking integration

Strategic Advisory

  • ✓ Brand awareness recommendations
  • ✓ Timeline optimization strategy
  • ✓ Social proof development guidance
  • ✓ Stakeholder engagement planning
5

Market Research Excellence

Conducted comprehensive Botswana market research for Protifai expansion:

  • → BMC Analysis: In-depth research on Botswana Meat Commission operations
  • → Local Butcheries: Identified partnership opportunities and business models
  • → Competitive Landscape: Analyzed market gaps and differentiation opportunities
  • → Regulatory Framework: Researched compliance requirements and structures

⚡ Execution Excellence

Phase 1: Foundation Building (July-September 2024)

Jul 20
CMO Appointment
Officially appointed as Chief Marketing Officer, beginning strategic planning phase
Aug 1
LinkedIn Launch
Created company LinkedIn profile and initiated comprehensive content strategy
Aug-Sep
Content Development
Produced 60+ pieces of strategic content across sustainable agriculture, value addition, and women empowerment themes